Paid Media · ROI-Focused

Ad spend that returns.
Not just spends.

Meta, Google, and LinkedIn campaigns built for your margins — not vanity metrics. We manage creative, targeting, bidding, and optimization end to end.

3
platforms managed
14
days to launch
$0
markup on ad spend

You're spending on ads.
You're not sure why.

Budget is going out the door every month. The dashboard shows impressions and clicks. But the revenue impact is unclear — and no one seems to own the outcome.

The problem isn't the platforms. The problem is no clear strategy, no creative testing, and no accountability for ROAS.

We fix that — with a structured campaign system that ties every dollar to a conversion event and adjusts weekly until the numbers work.

No clear ROAS tracking — just impressions and clicks
Targeting too broad, burning budget on wrong audiences
Creatives running for months without testing or refresh
Agency takes % of spend with no accountability for results
After FlowKix
Every dollar tracked to a conversion event with clear attribution
Tight audience segments with lookalike + retargeting layers
Fresh creatives tested weekly with clear winner logic
Flat retainer — your ad budget goes to ads, not agency fees

Built for businesses
ready to scale

Any business with a proven offer and a conversion point — whether you're selling products, generating leads, or booking appointments.

E-commerce Lead Generation SaaS Real Estate Coaching & Courses Local Services Restaurants & Food Health & Wellness Professional Services Retail Events & Ticketing Home Services
🎯

Ready to scale

You have a proven offer and need more volume. Ads amplify what's already working — they don't fix a broken product or funnel.

💸

Budget over $1,500/mo

Paid advertising requires meaningful budget to test and optimize effectively. Below that threshold, results are too slow to iterate.

📊

Wants real data

You care about CAC, ROAS, and LTV — not reach and impressions. You want to know what your money is actually doing.

🛒

Has a conversion point

A landing page, booking form, or checkout that we can optimize traffic toward. No conversion point = no way to measure success.

🔄

Currently wasting spend

Running ads yourself or with an agency that isn't delivering results. We audit your current setup and fix what's broken before we scale.

🤝

Wants a strategic partner

Not just someone to press buttons. A team that thinks about your margins, your funnel, and your long-term customer economics.

5 pillars of a
high-performance account

Every campaign we manage is built on the same five-pillar framework — each one directly tied to your revenue outcomes.

01
🎯
Campaign Strategy
Audience, funnel, and budget architecture before a single dollar is spent
+

Every campaign starts with a documented strategy: who we're targeting, what funnel stage they're in, how much we're allocating at each layer, and what "success" looks like in specific numbers — before any ad is built or any budget is committed.

This prevents the most common failure mode in paid media: launching campaigns without a framework and optimizing toward the wrong thing.

Strategy first, always: We refuse to launch campaigns without agreed-upon ROAS targets, CAC benchmarks, and attribution clarity. If those numbers don't exist yet, we establish them in week one.

What we map before launch

  • Funnel mapping — cold, warm, and hot audience strategy
  • Platform selection based on audience behavior
  • Budget allocation by funnel stage
  • KPI targets set upfront: ROAS, CAC, CPL
  • Attribution model agreed and configured
  • Campaign structure documented before build
02
🎨
Creative Production
Ad creative is the most under-invested part of paid media
+

The algorithm is a distribution engine — it puts your creative in front of the right people. But if the creative doesn't stop the scroll, none of the targeting or bidding strategy matters. Creative is the variable that moves performance most.

We produce fresh ad creative every month — static and video — with clear A/B testing logic so we always know which hooks and formats are winning.

Creative production framework

  • Static and video ad creation per platform specs
  • Copy variations for A/B testing (headline, body, CTA)
  • Landing page optimization for ad traffic
  • Creative refresh cadence to prevent ad fatigue
  • Hook in first 3 seconds of any video format
  • Visual thumb-stopping design matched to platform format
03
🎯
Audience Architecture
Wrong targeting is the most expensive mistake in paid media
+

Most wasted ad spend comes from targeting audiences that are too broad, not layered correctly, or built from the wrong data signals. We build audience architecture from your actual customer data — not interest checkboxes.

Custom audiences from your CRM, pixel-based retargeting, lookalike expansion from purchasers, and strategic exclusions to prevent overlap and budget waste.

Audience build components

  • Pixel setup + conversion event firing verified
  • Custom audiences from your CRM and pixel data
  • Lookalike audiences built from purchasers vs leads
  • Interest and behavior layering for cold traffic
  • Retargeting windows calibrated to your sales cycle
  • Negative audience exclusions to prevent waste
04
Launch & Optimization
Weekly iteration separates average accounts from great ones
+

Launch day is not the finish line — it's the starting gun. The first week of data is the most valuable, and how you act on it in weeks two and three determines whether you scale or stall.

We review performance every week without exception: pausing underperformers, shifting budget to winners, and adjusting bids based on actual conversion data — not gut feel.

Weekly iteration compounds: Accounts optimized weekly for 90 days consistently outperform accounts that run on autopilot by 3:1 in ROAS. The math is in the discipline.

Ongoing optimization levers

  • Campaign launch + real-time monitoring in first 48h
  • Weekly performance review against KPI targets
  • Bid strategy adjustment based on conversion data
  • Budget reallocation to winning ad sets
  • CTR and CPC benchmarks tracked weekly
  • Frequency caps managed to prevent ad fatigue
05
📊
Reporting & Transparency
You should always know exactly what your money is doing
+

We give you full account access from day one. Not a locked dashboard we control — your actual ad accounts, where you can see every campaign, every creative, every dollar spent.

Weekly performance reports in plain language. Monthly strategy calls to review direction. No jargon, no spin — just what's working, what isn't, and what we're changing next week.

Reporting deliverables

  • Weekly performance dashboard delivered every Monday
  • Monthly strategy call — direction, not just recap
  • Plain-language reporting (no metric theater)
  • Full account access — always, no exceptions
  • ROAS by campaign and ad set breakdown
  • Creative performance matrix with winner logic

The right platform
for the right objective

Platform selection is a strategic decision, not a default. Each platform has different strengths, audience behaviors, and minimum thresholds for effective testing.

How we select the right platform

1

Map your funnel stage

Cold traffic needs awareness. Retargeting needs urgency. Each stage needs a different platform and creative approach.

2

Define your audience size

Facebook/Meta for broad reach and lookalikes. Google for high-intent search. LinkedIn for B2B with job title targeting.

3

Set ROAS targets per campaign

Awareness campaigns won't show ROAS. Sales campaigns must. Define success before spending — not after.

4

Allocate budget by funnel layer

60% to acquisition, 30% to retargeting, 10% to retention/upsell as a starting framework.

5

Evaluate weekly, shift monthly

Data from week 1 informs week 2. Big strategic shifts happen monthly, not daily.

Platform selection guide

PlatformBest forMin. Budget
Meta (Facebook/Instagram)Broad audiences, visual products, B2C$750/mo
Google SearchHigh-intent buyers, service businesses$500/mo
Google DisplayRetargeting, brand awareness$300/mo
LinkedInB2B, lead gen, SaaS$1,000/mo
YouTubeVideo products, education, brand$500/mo

14-Day Launch Roadmap

From signed agreement to live campaigns in two weeks — structured so that every dollar spent on day 14 has proper tracking, targeting, and creative behind it.

Phase 1
Week 1
Foundation
Pixel + conversion tracking setup verified
Audience research & segmentation complete
Creative brief reviewed and approved
Landing page audit completed
Campaign structure mapped and documented
Ad accounts configured and access confirmed
Phase 2
Week 2
Launch
First campaigns go live across platforms
Baseline metrics established in first 48h
Initial A/B tests running across ad sets
First performance review call completed
Budget pacing confirmed against plan
Creative variants all in active rotation
Phase 3
Weeks 3–4+
Optimization
Winning audiences identified and scaled
Underperforming ad sets paused
Creative refresh cycle activated
Monthly strategy call delivered
Weekly reports delivered on schedule
ROAS trend established and documented

What's included
at each level

Every tier includes full account management, weekly optimization, and transparent reporting. The difference is scale — platforms, creative volume, and meeting frequency.

Deliverable
Essential
Growth
Most Popular
Premium
Platforms managed1 platform2 platforms3 platforms
Ad creatives/month4 static8 mixed16 mixed + video
A/B test variants2 variants4 variants8 variants
Landing pagesAudit only1 page2 pages
Strategy calls1×/month2×/month4×/month
ReportsMonthlyWeeklyWeekly
Account accessFullFullFull
Creative refreshQuarterlyMonthlyBi-weekly

Transparent pricing.
Zero surprises.

A one-time onboarding fee to build the foundation, then a flat monthly retainer. Your ad spend goes 100% to media — zero markup, zero percentage fee.

Onboarding & Setup

Paid at kickoff. Everything needed to launch campaigns the right way.

Pixel and conversion event setup$200
Audience research & segmentation$150
Campaign structure & strategy doc$200
First creative batch (4 ads)$300
Landing page audit$100
Total onboarding$950

Platform Costs (Pass-Through)

Billed directly to your card by the platform. Zero markup — ever.

Meta Ads (min recommended)$750/mo
Google Ads (min recommended)$500/mo
LinkedIn Ads (min recommended)$1,000/mo
All ad spend billed directly to your card — zero markup from FlowKix.
Your budget goes to media100%

Monthly Retainer — Management Fee

Essential
$1,200/mo$600/mo
1 platform managed
4 creatives/mo · Monthly report · 1 strategy call/mo
Get started →
Premium
$3,800/mo$1,900/mo
3 platforms managed
16 creatives + video/mo · Weekly reports · 4 calls/mo · 2 landing pages
Get started →
💡
Total performance investment at Growth level
$2,200 retainer + your ad spend = total investment. Ad spend is separate and goes 100% to media. No percentage of spend, no hidden fees — ever.

5 factors that make
campaigns actually convert

Most paid media fails because of the same five things. We've built our entire process around fixing each one — systematically, every single account.

🎯

Funnel-First Thinking

We map awareness to conversion before spending a dollar. Every ad has a defined purpose and a measurable role in the funnel.

📊

Attribution Clarity

Pixel events, UTM parameters, and GA4 integration mean you know exactly which ad drove which result — not which platform claims credit.

🔄

Creative Velocity

Fresh creative every month prevents ad fatigue and gives the algorithm new signals to optimize against. Stale ads = declining ROAS.

💸

Flat Fee Model

We charge a flat retainer, not a percentage of spend. Our incentive is your performance — not inflating your budget to earn more.

🧪

Weekly Iteration

Small weekly optimizations compound over months. Accounts managed this way consistently outperform set-and-forget campaigns 3:1.

What to have ready
before your first call

The more context you bring, the faster we can build a real strategy — not a generic pitch. None of this is required, but all of it helps.

  • Your current monthly ad spend (or target budget) across platforms
  • Platforms you've tried and results you've seen (if any)
  • Your primary conversion goal — leads, purchases, or bookings
  • Access to your website analytics or pixel data (if it exists)
  • Your top 3 competitors' names (so we can audit them before the call)
  • The audience you're trying to reach — describe them in plain language

What happens next

01

Audit call (30 min)

We review your current setup, accounts, and conversion tracking. No sales pressure — just a real look at what's working and what isn't.

02

Strategy doc

Platform selection, audience architecture, budget allocation, and ROAS targets — documented before a single dollar is spent.

03

Creative brief & production

We build the first ad batch — copy, visuals, and variants — before launching anything. No live campaigns with untested creative.

04

Campaign launch

Tracking verified, creative live, budget pacing confirmed. Campaigns go live only when every component is validated.

05

Weekly rhythm

Performance review every week. Monthly strategy call. Creative refresh on schedule. You always know what's happening and why.