We build dashboards, track conversions, and deliver weekly reports so you always know exactly what's working, what isn't, and what to do next.
Most businesses have Google Analytics installed. Almost none of them actually use the data to make decisions. GA4 reports numbers nobody interprets, dashboards nobody checks, and ad spend nobody can attribute.
The real cost isn't the tool — it's the gap between data that exists and decisions that get made. Every week without clean analytics is budget wasted on guesswork.
We close that gap. You get a single source of truth, weekly decision briefs, and dashboards built around your actual KPIs — not GA4's defaults.
If you're running paid campaigns, have more than one marketing channel, or have tried reading GA4 and given up — this is for you.
You spend money on Google or Meta ads and need to know your actual ROAS, CAC, and which campaigns are profitable.
You run SEO, email, social, and paid — but nobody has connected the dots into one coherent picture.
You know traffic is coming in but conversions are low. You need to see exactly where users drop off.
You have access to data in 5 different tools but nobody synthesizes it into a weekly decision brief.
You need clean, professional reports that communicate performance clearly to clients, investors, or a board.
You can't responsibly increase your ad budget or team without knowing your current baseline metrics first.
Six components working together to turn raw data into a clear operating picture of your marketing performance.
Most GA4 installs are broken before we even start — duplicate events, missing conversions, wrong attribution windows. We audit your existing setup first and document every issue before building anything new.
We then build the correct configuration from the ground up: property structure, data streams, enhanced measurement, custom dimensions, and audience definitions tailored to your business model.
Your dashboard is built around your KPIs — not GA4's default layout. We strip out vanity metrics and surface what actually moves the needle: conversions, CAC, ROAS, channel performance, and funnel progress.
Every dashboard is shareable, client-ready, and designed to be understood by non-technical stakeholders. You shouldn't need to know what "bounce rate" means to read your own data.
Attribution is the hardest part of analytics — and the most valuable. We set up a consistent UTM framework and multi-touch model so you stop misattributing sales to the last click and start understanding the full path to conversion.
Every conversion event is implemented via Google Tag Manager, tested across browsers and devices, and documented so future site updates don't break your tracking silently.
Not a data dump — a decision brief. Each weekly report surfaces the 3–5 metrics that changed meaningfully, explains why they moved, and ends with specific actions you should take this week based on what the data shows.
Reports are delivered every Monday morning so your week starts with a clear picture. Available via email or Slack, in a format your whole team can read without a data background.
We don't just report where users land — we map the entire journey from first touch to conversion. Funnel analysis identifies the exact pages and steps where leads stall or drop off, so you know where to focus optimization effort.
Combined with heatmap and session recording data from Hotjar or Microsoft Clarity, we can see not just that users are leaving — but why, and what behavior precedes it.
Available on Growth and Premium plans. QBRs are where strategy meets data — a structured 90-day review of what happened, why it happened, and what changes to make in the next quarter based on what the numbers show.
You receive a full QBR deck before the call, covering goal vs. actual, channel efficiency scores, budget reallocation recommendations, and KPI targets for the next 90 days. We walk through it live via video.
Most analytics setups break within 3 months — a site update kills tracking, UTMs get forgotten, conversions go unmeasured. We build it right from day one.
We review your GA4, GTM, ad accounts, and existing dashboards. We document what's broken, missing, and actually working — before touching anything.
We work with you to identify the 5–8 metrics that actually matter for your business goals. Everything else is noise. Your dashboard only shows what drives decisions.
We implement clean event tracking via GTM, set up the UTM framework, configure attribution, and test every single conversion event before going live.
Weekly reports, real-time dashboards, and quarterly reviews. We don't disappear after setup — we're your ongoing data interpreter and decision partner.
| Metric Category | What We Track | Frequency |
|---|---|---|
| Traffic & Acquisition | Sessions, channels, source/medium | Weekly |
| Conversion Events | Form fills, purchases, calls, clicks | Weekly |
| Paid Advertising | ROAS, CAC, CTR, CPC, frequency | Weekly |
| Email Performance | Open rate, CTR, revenue per email | Weekly |
| SEO Signals | Impressions, clicks, avg. position | Weekly |
| Funnel Behavior | Drop-off rates, time on step | Monthly |
| Revenue Attribution | Revenue by channel, LTV, cohorts | Monthly |
| Quarterly Trends | 90-day growth, seasonality, goals | Quarterly |
We move fast but methodically. Clean data from week one, live dashboards by week two, and weekly insight reports by the end of month one.
Every plan includes setup, ongoing tracking, and regular reporting. Larger plans add deeper analysis and dedicated support.
| Deliverable | Essential $800/mo$400/mo |
Growth Most Popular $1,500/mo$750/mo |
Premium $2,800/mo$1,400/mo |
|---|---|---|---|
| GA4 Setup & Audit | ✓ Full setup | ✓ Full setup | ✓ Full setup |
| Custom Dashboard | 1 dashboard | 2 dashboards | 3+ dashboards |
| Conversion Tracking | Up to 5 events | Up to 12 events | Unlimited |
| UTM Framework | ✓ | ✓ | ✓ |
| Reports | Monthly summary | ✓ Weekly | ✓ Weekly + Slack |
| Channels Covered | 2 channels | 4 channels | All channels |
| Funnel Analysis | — | ✓ Quarterly | ✓ Monthly |
| Heatmap Integration | — | ✓ | ✓ + session review |
| Quarterly QBR | — | ✓ | ✓ Full QBR deck |
| Anomaly Alerts | — | ✓ Email alerts | ✓ Slack + email |
| Ad Account Integration | — | Google Ads | Google + Meta + more |
| Dedicated Analyst | — | — | ✓ |
| Setup Fee | $400 one-time | $400 one-time | $400 one-time |
All plans include a one-time setup fee and a 3-month minimum engagement. Data infrastructure takes time to yield reliable insights.
Covers the initial audit, GA4 configuration, GTM container setup, UTM framework, and first dashboard build. Fixed cost across all plans.
Looker Studio is free. Hotjar starts at $32/mo. Databox from $47/mo. We recommend what fits — no markup on third-party platforms.
Most analytics providers set it up and disappear. We stay as your ongoing data partner and make sure the numbers never stop making sense.
Every report ends with specific, actionable next steps. We don't just show you numbers — we tell you what to do with them.
We unify GA4, ad platforms, email, and CRM into one place. No more switching between tools with conflicting numbers.
We use GTM properly and document every implementation. When your site changes, your analytics don't break silently.
We ignore vanity metrics. Every KPI connects back to revenue, pipeline, or conversion — not just traffic and impressions.
Your GA4 property, GTM container, and dashboards are under your accounts. If you leave, you take it all — no lock-in.
We handle the technical heavy lifting. You just need access and a willingness to let data guide decisions.